Hi, I’m Jim. I’ve been working in various digital media roles for almost two decades. Before that, I earned trace amounts of money as a print cartoonist. I like IA, user research and content strategy because they value the things I learned as a cartoonist: understanding the mental models of my audience and communicating with them in the most direct and engaging way I can. I’m happy to be working for AdHoc because they help government do a better job helping people, which is a mission I support.